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Item Open Access Sustainable luxury marketing in jewelry : the customers’ perspective(Mahidol University. Mahidol University Library and Knowledge Center, 2022) Chang, Wen-Yun, 1998-; Viriya Taecharungroj; Supara Kapasuwan. This research is the first to shed light on the multiplicity of sustainable luxury consumers. It also indicated the role of sustainability information in decision-making. The diversity of sustainable luxury consumers and the degree of sustainability information...Sustainable luxury is an emerging concept that has gained traction in the industry. However, limited studies have explored the preferences of consumers towards sustainable luxury products. Therefore, the first objective of this researchItem Metadata only A study of business plan for : Lee's choice - a family-safe and eco-friendly laundry detergent(Mahidol University. Mahidol University Library and Knowledge Center, 2024) Pearson, Leigh; Kandapa Thanasuta; Thanarerk Thanakijsombatmothers (25-53 years old) in and around Thailand. The results indicated that environmental impact and health concerns have a significant influence on purchasing behaviour and support the introduction of more green products into the Thai market as society... moves quickly towards more sustainable lifestyles and products.