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Item Open Access The impact of sponsorship disclosure on consumer attitude towards sponsored content and source credibility(Mahidol University, 2022) Nantika Phukpianlert; Kandapa Thanasuta; Chompunuch Pongjit. The results indicated that clear disclosure (with hashtag #sponsored displayed) leads to an increase in advertising recognition compared to no disclosure (no hashtag #sponsored displayed) causing consumers to develop negative attitude towards sponsored content... and lower perception on source credibility. The sponsorship disclosure type effects on consumer attitude towards sponsored content and source credibility were mediated by advertising recognition. These findings would provide managerial implications