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Item Open Access Factors affecting financial behaviour and knowledge using modified theory planned behaviour : a case study of university students(Mahidol University, 2023) Chayanon Chinnavong; Adisorn Leelasantitham; Prush Sa-nga-ngam. In this study, the researcher aims to investigate the financial behavior and attitudes of university students towards their family's financial practices and environment, summarizing how they perceive their real source of financial knowledge. Additionally... of university students in Thailand and sheds light on the importance of parental attitudes and financial education in promoting positive financial habits. These findings can be used to inform policy and practice aimed at improving financial literacy