1 results
Search Results
Now showing 1 - 1 of 1
Publication Metadata only Drivers of continuance intention with mobile banking apps(2019-01-01) Chayawan Poromatikul; Peter De Maeyer; Kannika Leelapanyalert; Simon Zaby; PTT; Mahidol University; Sophia Universitymeaningfully in this regard. Design/methodology/approach: A structural equation model based on the European Customer Satisfaction Index is estimated. The data were obtained by conducting an online survey of mobile banking users in Thailand (n=399). Findings...© 2019, Emerald Publishing Limited. Purpose: The purpose of this paper is to examine the drivers of continuance intention with mobile banking apps, in a Thai context. The secondary objective is to examine if there are underlying segments that differ