Search Results

Now showing 1 - 10 of 35
  • Publication
    Antecedents of organizational commitment of academics in Thailand: Qualitative analysis
    (2012-02-24) Parisa Rungruang; Mahidol University
    The purpose of the current study was to identify variables that influence the three components of organizational commitment (i.e., affective, continuance and normative commitment) in a sample of academics in Thailand. To achieve this aim, data were...-ended questions in a written format. A large number of categories emerged from the content analysis as antecedents of the three components of organizational commitment. Antecedents of affective commitment included relationship with and support from co
  • Publication
    Perceived vision-based leadership effects on staff satisfaction and commitment at a Thai energy provider
    (2013-11-18) Sooksan Kantabutra; Parisa Rungruang; Mahidol University
    Purpose - This paper aims to examine relationships between vision realization factors (vision communication, motivation and empowerment of employees), employee satisfaction, and affective organizational commitment in a state-owned energy provider... are tested through a series of regression analyses. Findings - Findings indicate that vision communication, motivation and empowerment of employees, and follower affective organizational commitment are three direct predictors of enhanced employee satisfaction
  • Publication
    Service brand equity and employee brand commitment
    (2010-08-04) Narumon Kimpakorn; Gerard Tocquer; Chiang Mai University; Mahidol University
    and employee brand commitment Design/methodology/approach: Two surveys were conducted to achieve the research objectives. The first survey objective was to measure brand equity using a sample of 250 international customers of five-star hotels in Bangkok.... The second survey objective was to collect information regarding employee brand commitment in each selected hotel using a sample of 250 employees. Findings: Results show that hotels belonging to the same category have different brand equity and that brand
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    Antecedents of electric-vehicle repurchase intention: The application of customer commitment and anticipated regret
    (2025-12-01) Ampornklinkaew C.; Yoopetch C.; Ampornklinkaew C.; Mahidol University
    comprehensive model to elucidate the factors affecting EV repurchase intention. Hypothetical links among customer commitment, anticipated regret, and repurchase intention were established. Survey data from 453 Thai EV users was analyzed using the covariance...-based SEM. Affective commitment was shown to influence EV repurchase intention both directly and indirectly through anticipated regret, whereas calculative commitment only exerted an indirect effect on EV repurchase intention. Conversely, normative
  • Publication
    Turnover intent of new workers: social exchange perspectives
    (2020-01-01) Felicito Angeles Jabutay; Parisa Rungruang; Kasem Bundit University; Mahidol University
    © 2020, Emerald Publishing Limited. Purpose: This paper aims to investigate the impact of task interdependence and leader–member exchange, as social exchange variables, on affective commitment and turnover intent of new workers in an industry... with high attrition rates. In addition, the paper examines the mediating effects of affective commitment. Design/methodology/approach: The present study drew insights from the literature to formulate hypotheses that link the two social exchange variables
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    Strategies for the Development of the Organizational Commitment of Private School Teachers: A Mixed Methods Research
    (2022-01-01) Boontantrapiwat T.; Kitcharoen P.; Mahidol University
    The present study aimed to analyze, synthesize, and examine the available empirical research on private school teachers’ organizational commitment and the organizational- and individual-related variables that influence it to propose strategies... for the development of organizational commitment of private school teachers. An explanatory sequential mixed methods design was applied. Quantitative methodology was employed to conduct a meta-analysis following PRISMA guidelines. Eligible studies were identified from
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    A Bibliometric Review of Research on Customer Commitment
    (2023-01-01) Ampornklinkaew C.; Mahidol University
    Customer commitment has been studied for more than two decades. It is one of the most powerful marketing tools in maintaining steady affiliation between patrons and brands or service providers. To examine its knowledge corpus, a bibliometric review... guiding scholars who will enter the customer-commitment research field.
  • Publication
    Do beliefs make a difference? Exploring how principal self-efficacy and instructional leadership impact teacher efficacy and commitment in Iran
    (2018-09-01) Philip Hallinger; Rezvan Hosseingholizadeh; Nooriyah Hashemi; Masoumeh Kouhsari; Mahidol University; Ferdowsi University of Mashhad
    , instructional leadership, teacher collective efficacy and teacher organizational commitment in Iranian primary schools. Survey data collected from 111 principals and 345 teachers were analyzed using confirmatory factor analysis and structural equation modeling... (SEM). The results confirmed the proposed conceptual model affirming the impact of both principal and teacher beliefs (i.e. self-efficacy) on their behaviors and on teacher commitment. More specifically, the SEM results identified robust, positive
  • Publication
    Factors related to public health laboratory management in northern Thailand
    (2015-09-14) Vallerut Pobkeeree; Surachart Na Nongkhai; Sangkom Vittayanan; Mahidol University; Regional Medical Sciences Center 3 Nakhon Sawan
    ; leadership, organizational culture, work environment and organizational commitment. Findings – It was found that leadership, work environment and organizational commitment had a significant impact on management performance while organizational culture did... not. Practical implications – The research on management could be applied to enhance leadership, work environment and organizational commitment to achieve management performance. Originality/value – The quantitative research on organizational factors could help
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    The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry
    (2024-01-01) Tangchua P.; Vanichchinchai A.; Tangchua P.; Mahidol University
    Purpose: This study investigates the relationships between service quality, relationship quality (i.e. satisfaction, trust and commitment) and loyalty in the business-to-business (B2B) context. Design/methodology/approach: A questionnaire... modeling was used to analyze the hypothesized model. Findings: It was found that service quality has a significant positive direct effect on satisfaction, trust and commitment. Commitment significantly affects loyalty, while service quality, satisfaction