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Item Metadata only Technology Roadmapping: Monitoring the Status of a Technology Roadmap with Data-driven Roadmapping Approach(2024-01-01) Gerdsri N.; Pora U.; Puengrusme S.; Vatananan R.; Gerdsri N.; Mahidol UniversityUnder the changing business environment and emergence of breakthrough technologies, keeping a roadmap alive appears to be a major challenge for many organizations because a roadmap itself reflects only a snapshot of an organization’s strategic plan... based on the information at the point when a roadmap is developed. It is crucial for an organization to monitor changes in its business environment as well as the development progress that may exert different effects on a roadmap and assess whetherItem Metadata only Responsive Scenario-based Roadmapping: Applying System Dynamics to Enhance Scenario-based Roadmapping(2024-01-01) Tansurat P.; Gerdsri N.; Tansurat P.; Mahidol UniversityAs the business environment has been anticipated to be more dynamic, uncertain, and complex, it is more difficult for technology managers to set up their technology plan or roadmap. The recent research on scenario-based roadmapping aims to enhance... roadmapping, the process of technology roadmapping will be more responsive to deal with uncertain circumstances, mitigate foreseeable risks, and identify potential opportunities in advance.Publication Metadata only Technology development envelope approach for the adoption of future powertrain technologies: A case study on ford otosan roadmapping model(2011-04-01) Tugrul Daim; Nathasit Gerdsri; Irmak Kockan; Dundar Kocaoglu; Portland State University; Mahidol University; Istanbul Teknik UniversitesiIndustry, government, and academia have started to adopt the technology roadmapping concept to setup their technology strategy, identify gaps and opportunities in their R & D activities. Automotive industry, facing fierce competition with continuous... technological breakthroughs and improvements, should have roadmaps with respect to their company objectives that have flexible features so that organizations can reassess and adjust their roadmaps in a timely manner according to the impacts of the changesPublication Metadata only Extended techniques to enhance technology roadmapping: Research opportunities and challenges(2019-08-01) Pawat Tansurat; Nathasit Gerdsri; Mahidol Universityor roadmap. Therefore, the current approaches of technology roadmapping (TRM) should be enhanced by integrating scenario analysis and other analytical tools into the roadmap development process....© 2019 PICMET. Currently, managing technologies is even more challenging than before, particularly under the current business dynamics and market uncertainty. This will make it more difficult for technology managers to setup their technology planItem Metadata only Applying System Dynamics to Enhance Scenario-Based Roadmapping(2022-01-01) Tansurat P.; Gerdsri N.; Mahidol UniversityTechnology roadmapping (TRM) has been recognized as the approach for strategic planning, especially for technology-driven companies. The recent researches aim to enhance the robustness of TRM process in order to cope with rapid change... of technologies, business uncertainties, and constant shift of customer behavior. Scenario analysis is one of techniques has been considered to integrate with roadmapping so that the management team can gain insights on future possibilities. This paper extendsPublication Metadata only Data-driven roadmapping turning challenges into opportunities(2018-10-04) Ummaraporn Pora; Natcha Thawesaengskulthai; Nathasit Gerdsri; Sipat Triukose; Chulalongkorn University; Mahidol University© 2018 Portland International Conference on Management of Engineering and Technology, Inc. (PICMET). A number of organizations are struggling with roadmap implementation. While some companies implement it successfully, many cannot effectively apply... the roadmap to their strategic operations. Keeping an up-to-date roadmap to reflect changes in the business environment is considered a major challenge in the field. The main focus of this explorative study extends the understanding of roadmap implementationPublication Metadata only Applying the Analytic Hierarchy Process (AHP) to build a strategic framework for technology roadmapping(2007-10-01) Nathasit Gerdsri; Dundar F. Kocaoglu; Mahidol University; Portland State UniversityThe development of a new concept called the Technology Development Envelope (TDE) is presented in this paper. The TDE is developed to transform the technology roadmapping approach to a level in which it is dynamic, flexible, and operationalizable.... This new approach provides an effective way to help organizations to overcome the challenge of keeping a roadmap alive. The paper emphasizes how the AHP is applied as a part of the TDE framework. © 2007 Elsevier Ltd. All rights reserved.Item Metadata only Roadmap Toward Sustainable Tourism Development: An Evidence- and Knowledge-Based Approach from Thailand(2025-07-01) Manotungvorapun N.; Gerdsri N.; Manotungvorapun N.; Mahidol UniversityTourism is recognized as one of the key enabling industries driving Thailand’s strategic transition toward the Thailand 4.0 economic model. This paper presents the development of a national technology roadmap to support the transition toward... of a literature review, statistical data, and group discussions with tourism professionals. The roadmapping process focused on aligning external drivers, strategic goals, and the current capabilities of Thailand’s technological ecosystem. The keyPublication Metadata only Assessing the status of a roadmap: When is the time to review?(2013-12-26) Ronald Vatananan; Nathasit Gerdsri; Mahidol UniversityMaintaining a roadmap is a crucial part for any organization that wants to keep the roadmapping process alive after its development. However, it is not easy to maintain and review a roadmap, because an organization is exposed to constant changes... in its business environment. An organization has to review its roadmap to include the changes that have a significant affect on the status of the roadmap. But, to determine when it is time to review a roadmap is a major challenge for any organizationItem Metadata only Roadmap for Future Mobility Development Supporting Bangkok Urban Living in 2030(2022-08-01) Gerdsri N.; Sivara K.; Chatunawarat C.; Jaroonjitsathian S.; Tundulyasaree K.; Mahidol UniversityThis study demonstrates how to develop a roadmap guiding a company’s technology and innovation for future mobility by integrating the results from foresight and scenario analysis. The key drivers and trends influencing the urban development... aspects such as filling stations, clean fuel, public transportation, shared mobility platforms, or last-mile traveling. A roadmap to guide future development of shared mobility was developed based on the analysis of the particular company in the case study.