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Publication Open Access The Impact of Disclosing Sponsored Marketing to Children: A Pilot Randomized Controlled Trial(2025) Prakasit Wannapaschaiyong; Kamolchanok Saleepatcharaporn; Pat RojmahamongkolTube, there is a critical need for effective methods to enhance children’s advertising literacy. Objective: To evaluate the impact of child-specific advertising disclosure on advertising literacy among children aged 6 to 8 years. Methods: This pilot randomized... mock YouTube unboxing video. Advertising literacy was assessed via questionnaires at baseline, immediately postintervention, and at 3-month follow-up. Results: Among 43 participants (51.6% female, mean age 7.31 years), the control group demonstrated aItem Metadata only How commercial actors used different types of power to influence policy on restricting food marketing: A qualitative study with policy actors in Thailand(2022-10-13) Phulkerd S.; Collin J.; Ngqangashe Y.; Thow A.M.; Schram A.; Huckel Schneider C.; Friel S.; Mahidol Universitytotal of 29 invited actors) from government, civil society, technical experts, international organisation and the food and advertising industry. Interview data were identified in the transcripts and analysed using abductive methods. Results Non... choice and consumer health literacy. Conclusions This study examined different types of power that commercial actors were perceived to use to influence policy to restrict food marketing in Thailand. The study showed arguments and institutional processesItem Open Access Utilization of the internet-based preventative measure for covid-19 information among older people in Fukuroi city Shizuoka prefecture, Japan(Mahidol University, 2021) Kudo, Mitsuru; Mathuros Tipayamongkholgul; Hutchinson, Carolcenters, circular boards, and Fukuroi City's advertisement magazine. To increase utilization of internet-based health information, the Fukuroi health personnel should provide training and a user-friendly interface. IMPLICATION OF THE THEMATIC PAPER... consider enhancing digital literacy among older people.Publication Open Access Thai children’s new media use at home: Intra-family communication and reverse socialisation(2021) Sunida Siwapathomchai; สุนิดา ศิวปฐมชัย; Mahidol University. Research Institute for Languages and Cultures of Asia; Mahidol University. Institute of Language and Cultures for Rural DevelopmentThe growth of new media has enabled children and young people to connect with the world in diverse ways. Their use of new media at home has also redefined intra-family communication and altered their role as an agent of socialisation within the family. This paper aims to present a review of the relevant literature on children’s use of new media in Thai families and provide an account of parental mediation strategies, describing how parents optimise their children’s use of new media at home. The paper also provides the cultural background of Thai families, specifically values, beliefs and forms of communication within that context, as well as the discussion of how digital competence becomes an important factor resulting in reverse socialisation within the Thai family. The parental dilemmas revealed in this paper include parents’ perceived benefits (educational values) and concerns (excessive use of new media, exposure to online risks and harm, popularity of mobile phones) over their children’s use of new media technologies. Moreover, the social value of academic achievement encourages time restrictions of new media use as parents prefer their children to spend more time on studying or doing offline activities. However, the types of mediation implemented by parents are also determined by the age of their children, with more restrictive types used mainly with younger children. Also, Thai culture and social values, including an emphasis on parent-child ties, deference to authority and family values; a form of hierarchical culture which assumes that children and young people need to respect and obey parents; and the concept of “Bun-Khun” (gratitude), tentatively results in the way Thai parents choose to employ their parental mediation strategies. However, it is suggested that parents’ use of proactive mediation allow greater agency for the child to participate in dialogue and express their ideas regarding new media issues, and this was especially the case for young people who actively seek autonomy and independence. The paper also highlights the importance of digital competence as a significant factor in parental mediation and children’s negotiation approaches to using new media. Essentially, this is an area in which reverse socialisation occurs within the Thai family context. The implications suggested include an emphasis on more effective support systems, which are needed in Thailand to guide Thai parents in developing their digital competence so that they can enable their children to maximize the benefits derived from the opportunities presented by new media technologies while still keeping them safe from online risks and harm.Publication Open Access Community Partnership, Context-based Intervention and Diabetes Control in Thailand(2016) Naruemon Auemaneekul; Pimsupa Chandanasotthi; Tassanee Rawiworrakul; Napaporn Sowattanangoon; Wimonrat Boonsatean; นฤมล เอื้อมณีกูล; พิมสุภาว์ จันทนะโสตถิ์; ทัศนีย์ รวิวรกุล; นภาพร โสวัฒนางกูร; วิมลรัตน์ บุญเสถียร; Mahidol University. Faculty of Public Health. Department of Public Health NursingThis study aimed to explore DM situation, solutions, and effecting action plans for DM controlin Ang Thong, one of the top fi ve provinces for DM prevalence in Thailand. The study was a qualitative study applying Appreciation Infl uence Control (AIC) as a technique to build participation among five communities. Community partnerships in each community comprised 4 groups: 1) people with DM, people at risk for DM and their family members, 2) health care volunteers, 3) local health care officers and 4) community leaders. Each group comprised 8 participants recruited for group discussion and brainstorming. Content analysis was applied as a method for data analysis from 25 group discussions. The findings showed that diabetes is difficult to control because of nonadherence in treatment, undercontrolled blood sugar levels, limited awareness, lack of exercise, and poor knowledge about DM. The analysis also revealed the infl uence of cultural norms, especially, consuming food with high sugar and cholesterol content during traditional holidays among community partners. Moreover, the beliefs in karma and attitudes toward illness impede the successful rate for diabetes screening among at risk groups in communities. The community partners at the end of the study proposed 5 context based interventions to combat DM in their own context. These projects include: herb club against DM, local wisdom for DM prevention, yoga against DM, Thai ascetic yoga for health and sunchoke (Jerusalem artichoke) for DM control. The study proposed DM control strategies that give special consideration to culturally and contextually appropriate interventions.Publication Open Access สถานการณ์การสื่อสารสุขภาพ(2551) มลินี สมภพเจริญ; มหาวิทยาลัยมหิดล. คณะสาธารณสุขศาสตร์. ภาควิชาสุขศึกษาและพฤติกรรมศาสตร์Item Open Access Annual Report 2010 Mahidol University(2011) Mahidol UniversityPublication Open Access Ethical considerations in malaria research proposal review: empirical evidence from 114 proposals submitted to an Ethics Committee in Thailand(2015) Pornpimon Adams; Sukanya Prakobtham; Chanthima Limphattharacharoen; Pitchapa Vutikes; Srisin Khusmith; Krisana Pengsaa; Polrat Wilairatana; Jaranit Kaewkungwal; Mahidol University. Faculty of Tropical Medicine. Department of Tropical HygieneBackground: Malaria research is typically conducted in developing countries in areas of endemic disease. This raises specific ethical issues, including those related to local cultural concepts of health and disease, the educational background of study subjects, and principles of justice at the community and country level. Research Ethics Committees (RECs) are responsible for regulating the ethical conduct of research, but questions have been raised whether RECs facilitate or impede research, and about the quality of REC review itself. This study examines the review process for malaria research proposals submitted to the Ethics Committee of the Faculty of Tropical Medicine at Mahidol University, Thailand. Methods: Proposals for all studies submitted for review from January 2010 to December 2014 were included. Individual REC members’ reviewing forms were evaluated. Ethical issues (e.g., scientific merit, risk–benefit, sample size, or informed-consent) raised in the forms were counted and analysed according to characteristics, including study classification/ design, use of specimens, study site, and study population. Results: All 114 proposals submitted during the study period were analysed, comprising biomedical studies (17 %), drug trials (13 %), laboratory studies (24 %) and epidemiological studies (46 %). They included multi-site (13 %) and international studies (4 %), and those involving minority populations (28 %), children (17 %) and pregnant women (7 %). Drug trials had the highest proportion of questions raised for most ethical issues, while issues concerning privacy and confidentiality tended to be highest for laboratory and epidemiology studies. Clarifications on ethical issues were requested by the ethics committee more for proposals involving new specimen collection. Studies involving stored data and specimens tended to attract more issues around privacy and confidentiality. Proposals involving minority populations were more likely to raise issues than those that did not. Those involving vulnerable populations were more likely to attract concerns related to study rationale and design. Conclusions: This study stratified ethical issues raised in a broad spectrum of research proposals. The Faculty of Tropical Medicine at Mahidol University is a significant contributor to global malaria research output. The findings shed light on the ethical review process that may be useful for stakeholders, including researchers, RECs and sponsors, conducting malaria research in other endemic settings.Item Open Access Annual Report 2017 Mahidol University International college(2018) Mahidol University. Mahidol University International collegeItem Open Access รายงานประจำปีงบประมาณ 2560 สถาบันวิจัยประชากรและสังคม มหาวิทยาลัยมหิดล(2561) มหาวิทยาลัยมหิดล. สถาบันวิจัยประชากรและสังคม