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Now showing 1 - 3 of 3
  • ItemOpen Access
    Factors affecting intention to use food delivery apps during covid-19 pandemic period in Bangkok, Thailand
    (Mahidol University, 2022) Pawaporn Jearapan; Adisorn Leelasantitham; Supaporn Kiattisin
    Nowadays, online businesses are very popular and increased in Thailand, especially the food delivery services during the COVID-19 situation. To improve the strategic marketing plans and develop products and services to better meet the customer needs... for traders, this research uses online questionnaire and survey for data collection on population data of the samples consumer behavior, the uses and gratifications (U&G) theory with eight different factors which are convenience, societal pressure, customer
  • Publication
    Drivers of continuance intention with mobile banking apps
    (2019-01-01) Chayawan Poromatikul; Peter De Maeyer; Kannika Leelapanyalert; Simon Zaby; PTT; Mahidol University; Sophia University
    meaningfully in this regard. Design/methodology/approach: A structural equation model based on the European Customer Satisfaction Index is estimated. The data were obtained by conducting an online survey of mobile banking users in Thailand (n=399). Findings...© 2019, Emerald Publishing Limited. Purpose: The purpose of this paper is to examine the drivers of continuance intention with mobile banking apps, in a Thai context. The secondary objective is to examine if there are underlying segments that differ
  • ItemOpen Access
    Mobile application development studies : peer-to-peer lending platform design in Thailand
    (Mahidol University, 2023) Nareeporn Pukfukdee; Supaporn Kiattisin; Theeraya Mayakul
    to evaluate user satisfaction and gather suggestions. The test type is separated into the following five sections: Learnability, Effectiveness, Efficiency, Customer satisfaction, and Reliability. In conclusion, usage and efficiency satisfaction are as follows...: an average of Learnability 3.89 is good. The efficiency average of 3.60 is good. The effectiveness average of 2.77 is moderate. Average the reliability of 1.83 is low, and the satisfaction of the average user with 4.13 is moderate. The conclusion