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Item Open Access A study of a business plan : a case study of the new growing segment of food delivery for packaging business(Mahidol University, 2023) Pakaphol Tiptipakorn; Thanarerk Thanakijsombat; Dissatat PrasertsakulThe market value of packaging products in Thailand is estimated at 180 billion baht with a growth of 5% per year. The impact of the pandemic in recent years has caused the food delivery industry to massively grow, making this market attractive... for packaging companies to target. The objectives of this study were to identified customer’s market needs, pain points, preference, and behaviour toward the food-grade paper packaging product. The instruments used were an in-depth interview with 15Item Metadata only EV forever : a one-stop-service EV conversion platform(Mahidol University, 2023) Kakkanine Supsuwan; Thanarerk Thanakijsombat; Dissatat Prasertsakulpresent value (NPV) of THB 18,923,763 and an internal rate of return (IRR) of 102.83%. Implication of the thematic paper: This research provides an understanding to the EV market landscape in Thailand focusing on EV Conversion business opportunities...This study explored the feasibility of establishing an electric vehicle (EV) related business in response to the increasing demand for EVs in Thailand and identified challenge associated with charging infrastructure. A comprehensive businessItem Metadata only THAICOM'S PERSPECTIVES: THAILAND SPACEPORT BUSINESS MODEL ANALYSIS AND IMPACT ON SPACE INDUSTRY IN THE COUNTRY(2024-01-01) Pimnoo A.; Jriyasetapong P.; Yimwadsana B.; Pimnoo A.; Mahidol Universityto establish a spaceport in the aspects of planning, funding, operating, advertising, and maintaining the spaceport. The impact of technical, social, economic, and national security status of the country was discussed. Although Thailand is relatively new... in the Southeast Asia. Thus, building a spaceport in Thailand would be a reasonable opportunity for the country to grow and establish innovative hi-tech industries with commercial opportunity and become a space-technology and space-business hub of Asia-PacificItem Open Access Success factors for housing sharing economy(Mahidol University. Mahidol University Library and Knowledge Center, 2023) Peerawat Promsiriphat; Taweesak Samanchuen; Supaporn Kiattisin; Sotarat ThammaboosadeeCurrently, the sharing economy has grown rapidly. There are well-known businesses such as Uber and Airbnb. Modern technologies were used to improve the service capabilities of businesses, made communication with customers more convenient, and resulted in business success. The research objective of this study was to determine the success factors of the housing-sharing economy by investigating 40 studies related to the success factors for the housing-shared economy via the content analysis method; both quantitative and qualitative research methods were used to find the factors that affected the success of the housing-shared economy business. The results of the research revealed that there were nine success factors involved. The research concludes that investors or asset owners who achieved all nine relevant success factors could improve and develop a successful business plan.Publication Metadata only Pro-Poor Tourism at Samui Island, Thailand: A Case Study of Local Governance(2011) Kannapa Pongponrat; Mahidol University. Mahidol University International College. Travel Industry Management Division.. Rather than focusing on the economic aspect of pro-poor tourism studies as they are frequently implemented, instead this paper places more emphasis on the sociocultural aspect of the concept. It aims to explore and discuss the patterns of community...To many nations, especially developing ones, tourism is an important industry that contributes significantly to their economic growth, while simultaneously providing both direct and indirect income and employment opportunities to many. Pro-poorItem Open Access The 7 dimensions crisis management system : a practical approach during Covid-19 pandemic in an airline in Thailand(Mahidol University. Mahidol University Library and Knowledge Center, 2022) Pattawee Sudasna; Densak Yogyorn; Vorakamol Boonyayothin; Sutham Nanthamongkolchaiwas the first to be discovered at Thailand's Suvarnabhumi Airport. This study aimed to find the relationship between the 7 dimensions of the crisis management system, a practical approach during the COVID-19 pandemic, and related factors of operating staff... in an airline in Thailand. This study is a descriptive analysis and cross-sectional study covering operating staff groups in an airline in Thailand, including pilots, cabin crew, ground service officers, ticket sales, aircraft engineers, and administrative staffItem Metadata only Identifying sustainable Roll-on/ Roll-off Seaport Assessment Criteria using the Fuzzy Delphi Method: A Case Study of Thailand(2022-01-01) Jaidee R.; Sumrit D.; Vanichchinchai A.; Mahidol University) of sustainability such as economic, environmental, and social aspects were taken from the previous study. The study also found that the port development policy was another important aspect. The survey was conducted through a comprehensive literature review... and confirmatory through the questionnaire with various organizations related to the seaport industry such as the Port Authority of Thailand, the Marine Department, RO/RO port operators, and the university. The study found 14 criteria for sustainability performancePublication Open Access Chinese Foreign Direct Investment and Uneven Development in Thailand: TheCase of the Thai-Chinese Rayong Industrial Zone(2022) Jitsuda Limkriengkrai; จิตรสุดา ลิมเกรียงไกร; Mahidol University. Faculty of Social Sciences and Humanities. Department of Social SciencesThis study examines the role of Chinese foreign direct investment in economic and social development in Thailand, focusing on the Thai-Chinese Rayong Industrial Zone. A qualitative method was used to explore the situation and construct a better... understanding of the related issues and broader context of the impact of Chinese foreign direct investment on Thai development. In-depth interviews were conducted with key informants involved in Chinese investment in Thailand. The findings revealed that as aItem Open Access Behavioral game experiments in Thailand, and implications of cross-country Comparison(2015) Yingyot Chiaravutthi; Mahidol University. Mahidol University International CollegePublication Open Access Youth fantasy fiction and its journey of literary importation into Thailand through translation in the 2000s(2020) Koraya Techawongstien; กรญาณ์ เตชะวงค์เสถียร; Mahidol University. Research Institute for Languages and Cultures of Asia; Mahidol University. Institute of Language and Cultures for Rural DevelopmentAt the dawn of the 2000s, youth fantasy fiction was widely circulated around the globe, and Thailand was one of the countries to participate in this trend of phenomenal enthusiasm of youth fantasy fiction. The objectives of this paper are to explore...’s sociological lens and Even-Zohar’s polysystem theory, this paper reveals that the introduction of youth fantasy fiction has brought about numerous impacts to the field of youth fiction in Thailand, including the emergence of a new youth fantasy fiction sub