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Item Metadata only The evaluation of supply size and analysis on appropriate communal enterprise model for the creative bamboo products value added at Nikomsarngtonaenglumdomnoi and around area in Ubonratchathani, Thailand(Mahidol University. Mahidol University Library and Knowledge Center, 2007) Kinggan Kornsurat; Sompong ThongchaiPublication Metadata only Sustainable leadership: Rhineland practices at a Thai small enterprise(2013-01-01) Sooksan Kantabutra; Suparak Suriyankietkaew; Mahidol UniversityThis paper adopts Avery's 19 Rhineland leadership practices derived from sustainable enterprises as a framework to examine the sustainable business practices of a small enterprise in Thailand. Using a case study approach, multi-data collection..., social and environmental responsibility, and ethical behaviour. The paper concludes that Avery's 19 Rhineland practices provide a useful framework applicable to small enterprises in Thailand to evaluate their corporate sustainability. Small enterprisesPublication Metadata only Trustworthy Small and Medium-sized Enterprise Network Partners: Small and Medium-sized Enterprise Partnerships in the International Entrepreneurial Process(2019-01-01) Claus Schreier; Sylvie Scherrer; Nuntana Udomkit; Jillaine Farrar; Hochschule Luzern; Mahidol University© 2019 International Management Institute, New Delhi. This study explores how 40 decision-makers from Swiss and Thai small or medium-sized enterprises (SMEs) engage and develop international partnerships to discover, create, evaluate and exploitPublication Metadata only A framework for analyzing and developing dashboard templates for small and medium enterprises(2018-06-15) Wasinee Noonpakdee; Thitiporn Khunkornsiri; Acharaphun Phothichai; Kriangsak Danaisawat; Thammasat University; Faculty of Medicine, Siriraj Hospital, Mahidol University; IT Survive Company© 2018 IEEE. This research proposes a framework for analyzing and developing dashboard templates for small and medium enterprises (SMEs) in order to analyze and visualize data effectively. The research focuses on sale templates because sale is a... basic and significant function, and the implementation would be easy for SME users to understand. According to the analysis, the framework comprises four main components which are event/business operation, attribute list, visualization, and dashboardItem Metadata only Effects of Thailand’s visa-free policy for Chinese tourists: evidence from a small-sample event study(2025-01-01) Pang B.; Liu X.; Xiao L.; Pang B.; Mahidol UniversityThis study uses the visa exemption policy launched in September 2023 as the intervention point and employs an event study approach under small-sample conditions to dynamically evaluate its impact on Chinese tourist arrivals to Thailand and Thailand.... By incorporating CRV3-adjusted standard errors and robust testing procedures, the study enhances the credibility of its inferences and offers empirical insights into policy shocks under small-sample conditions.Item Metadata only Sierra BioScience: market selection for expansion of its patented melioidosis test kit(2026-04-10) Suprawan L.; Racela O.C.; Suprawan L.; Mahidol Universityand organizational capability; analyze a firm’s market position within an industry or strategic group; identify market opportunities; and evaluate strategic growth opportunities and their implications on a small firm’s resources. Case overview/synopsis – This case... for advanced undergraduate or MBA courses in International Marketing, Entrepreneurship, Marketing Strategy, Technology Commercialization and Small Business Management. It emphasizes key concepts such as environmental assessment, market segmentation, targetingPublication Metadata only Alternative cropping systems for greenhouse gases mitigation in rice field: a case study in Phichit province of Thailand(2016-10-01) Noppol Arunrat; Can Wang; Nathsuda Pumijumnong; Tsinghua University; Faculty of Environment and Resource Studies, Mahidol Universityemissions were evaluated based on the concept of the life cycle assessment of the greenhouse gas emissions (LCA-GHG) of products. Economic analyses of each cropping system were preformed: cost-benefit analysis, net profit and marginal abatement cost (MAC... area basis, large farms show significantly higher GHG emissions than small and medium farms. Conversely, for per kg of crops produced, small farms generated the highest GHG emissions, compared to the other sizes of farms. This study strongly supportsItem Metadata only Generative AI Adoption and Productivity Outcomes in Small and Medium Enterprises(2026-01-01) Satayapaisal S.; Ketcham M.; Tantiathimongkhon T.; Satayapaisal S.; Mahidol UniversityThe rapid emergence of Generative AI (GenAI) tools such as ChatGPT, Google Gemini, and Canva AI has fundamentally transformed business operations, yet small and medium enterprises (SMEs) face unique challenges in selecting and integrating... these technologies due to resource constraints. This study develops a strategic framework for GenAI adoption in SMEs by integrating Task-Technology Fit (TTF) and the Technology Acceptance Model (TAM) to evaluate how multi-modal AI capabilities influencePublication Metadata only Reprint of Alternative cropping systems for greenhouse gases mitigation in rice field: a case study in Phichit province of Thailand(2016-10-15) Noppol Arunrat; Can Wang; Nathsuda Pumijumnong; Tsinghua University; Faculty of Environment and Resource Studies, Mahidol Universityemissions were evaluated based on the concept of the life cycle assessment of the greenhouse gas emissions (LCA-GHG) of products. Economic analyses of each cropping system were preformed: cost-benefit analysis, net profit and marginal abatement cost (MAC... area basis, large farms show significantly higher GHG emissions than small and medium farms. Conversely, for per kg of crops produced, small farms generated the highest GHG emissions, compared to the other sizes of farms. This study strongly supportsPublication Metadata only Modeling individual-level infection dynamics using social network information(2015-10-17) Suppawong Tuarob; Conrad S. Tucker; Marcel Salathe; Nilam Ram; Mahidol University; Pennsylvania State University, there is only a small literature examining how social media information can be incorporated into computational epidemic models. In this paper, we demonstrate how social media information can be incorporated into and improve upon traditional techniques used... the traditional SIRS model, we introduce and illustrate the efficacy of an Online-Interaction-Aware Susceptible-Infected-Recovered-Susceptible (OIA-SIRS) model based on four social network signals for modeling infection dynamics. Empirical evaluations of our case