Publication: The power of vision: Statements that resonate
Issued Date
2010-01-01
Resource Type
ISSN
02756668
Other identifier(s)
2-s2.0-73649095558
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Business Strategy. Vol.31, No.1 (2010), 37-45
Suggested Citation
Sooksan Kantabutra, Gayle C. Avery The power of vision: Statements that resonate. Journal of Business Strategy. Vol.31, No.1 (2010), 37-45. doi:10.1108/02756661011012769 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/28873
Research Projects
Organizational Units
Authors
Journal Issue
Thesis
Title
The power of vision: Statements that resonate
Author(s)
Other Contributor(s)
Abstract
Purpose: The purpose of the paper is to identify characteristics of visions that are associated with desirable performance outcomes. Design/methodology/approach: The paper examines findings from various vision studies in American, Australian and Thai businesses to derive characteristics of effective vision statements. Findings: Effective visions are characterized by conciseness, clarity, abstractness, stability, future orientation, challenge and desirability or ability to inspire in Australian, Thai and US businesses. Such visions are associated with higher performance outcomes.Originality/valueWhile vision is emphasized by authors and consultants as critical to superior performance, little is known about what characterizes effective vision. This study uncovers this unknown. © Emerald Group Publishing Limited.