Publication: Designing a sustainable tourism supply chain: A case study from Asia
Issued Date
2018-01-01
Resource Type
ISSN
18600840
18600832
18600832
Other identifier(s)
2-s2.0-85053013277
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Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
Understanding Complex Systems. (2018), 263-288
Suggested Citation
Winai Wongsurawat, Vivek Shrestha Designing a sustainable tourism supply chain: A case study from Asia. Understanding Complex Systems. (2018), 263-288. doi:10.1007/978-3-319-94322-0_10 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/45665
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Title
Designing a sustainable tourism supply chain: A case study from Asia
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Abstract
© 2018, Springer International Publishing AG, part of Springer Nature. This chapter presents an in-depth look into a startup with the innovative idea of providing authentic travel experience by matching tourists with locals who are willing to share their native skills or traditional knowledge. With numerous offices offering services in cities across South and Southeast Asia, the online social enterprise has proven to be financially sustainable. Using the experience of this social venture as a case study, this chapter will analyze the challenges involved in redesigning a new service supply chain that creates novel value for customers and at the same time shifts a greater share of benefits generated from tourism to previously marginalized players.