Publication: Sweet success beyond the triple bottom line: Honeybee practices lead to sustainable leadership at Thailand's True Corp
Issued Date
2012-11-01
Resource Type
ISSN
19322062
19322054
19322054
Other identifier(s)
2-s2.0-84867683479
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
Global Business and Organizational Excellence. Vol.32, No.1 (2012), 22-39
Suggested Citation
Sooksan Kantabutra Sweet success beyond the triple bottom line: Honeybee practices lead to sustainable leadership at Thailand's True Corp. Global Business and Organizational Excellence. Vol.32, No.1 (2012), 22-39. doi:10.1002/joe.21461 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/13877
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Title
Sweet success beyond the triple bottom line: Honeybee practices lead to sustainable leadership at Thailand's True Corp
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Abstract
Researchers constructed a framework for analyzing the leadership practices at True Corporation, a Thai telecommunications firm, by grouping Avery and Bergsteiner's 23 Honeybee leadership practices into six categories: long-term perspective, investing in people, organizational culture, innovation, social responsibility, and ethical behavior. Emphasizing long-term growth and sustainability, these core themes contrast sharply with the prevailing Locust business model of short-term maximization of profitability. An analysis of the Honeybee practices as manifested at True Corporation, a telecommunications firm based in Thailand, shows that despite the challenges of operating in an emerging economy, they can contribute to effective, sustainable leadership and dominance in a competitive market. Other enterprises that wish to promote ongoing organizational success can adopt Avery and Bergsteiner's Honeybee elements to examine their leadership practices and adjust them to become more sustainable. © 2012 Wiley Periodicals, Inc.