Publication: A scale development and validation on domestic tourists’ motivation: the case of second-tier tourism destinations
Issued Date
2020-05-03
Resource Type
ISSN
17416507
10941665
10941665
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2-s2.0-85082583123
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Mahidol University
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SCOPUS
Bibliographic Citation
Asia Pacific Journal of Tourism Research. Vol.25, No.5 (2020), 489-504
Suggested Citation
Pipatpong Fakfare, Suwadee Talawanich, Walanchalee Wattanacharoensil A scale development and validation on domestic tourists’ motivation: the case of second-tier tourism destinations. Asia Pacific Journal of Tourism Research. Vol.25, No.5 (2020), 489-504. doi:10.1080/10941665.2020.1745855 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/54497
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Title
A scale development and validation on domestic tourists’ motivation: the case of second-tier tourism destinations
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Abstract
© 2020, © 2020 Asia Pacific Tourism Association. The main purposes of this study are (1) to develop a scale for domestic tourism motivation that relates to second-tier domestic destinations and (2) to examine the structural relationships between travel motivation and the intention to visit these destinations. This study uses Thailand as a context for investigation and employs the mixed method approach to attain the study objectives. The empirical findings reveal that pride, price, tax deduction policy, attraction, local food, ego enhancement, and knowledge seeking exert a significant effect on the intention to visit second-tier cities. The study provides implications for tourism bureaus and service providers in enhancing attractiveness of the second-tier destinations.