Publication:
Adult smokers' reactions to pictorial health warning labels on cigarette packs in thailand and moderating effects of type of cigarette smoked: Findings from the international tobacco control southeast asia survey

dc.contributor.authorHua Hie Yongen_US
dc.contributor.authorGeoffrey T. Fongen_US
dc.contributor.authorPete Driezneen_US
dc.contributor.authorRon Borlanden_US
dc.contributor.authorAnne C.K. Quahen_US
dc.contributor.authorBuppha Sirirassameeen_US
dc.contributor.authorStephen Hamannen_US
dc.contributor.authorMaizurah Omaren_US
dc.contributor.otherCancer Council Victoriaen_US
dc.contributor.otherUniversity of Waterlooen_US
dc.contributor.otherOntario Institute for Cancer Researchen_US
dc.contributor.otherMahidol Universityen_US
dc.contributor.otherThai Health Promotion Foundation, Bangkoken_US
dc.contributor.otherUniversiti Sains Malaysiaen_US
dc.date.accessioned2018-10-19T05:20:13Z
dc.date.available2018-10-19T05:20:13Z
dc.date.issued2013-08-01en_US
dc.description.abstractIn this study, we aimed to examine, in Thailand, the impact on smokers' reported awareness of and their cognitive and behavioral reactions following the change from text-only to pictorial warnings printed on cigarette packs. We also sought to explore differences by type of cigarette smoked (roll-your-own [RYO] vs. factory-made [FM] cigarettes). Data came from the International Tobacco Control Southeast Asia Survey, conducted in Thailand and Malaysia, where a representative sample of 2,000 adult smokers from each country were recruited and followed up. We analyzed data from one wave before (Wave 1) and two waves after the implementation of the new pictorial warnings (two sets introduced at Waves 2 and 3, respectively) in Thailand, with Malaysia, having text-only warnings, serving as a control. Following the warning label change in Thailand, smokers' reported awareness and their cognitive and behavioral reactions increased markedly, with the cognitive and behavioral effects sustained at the next follow-up. By contrast, no significant change was observed in Malaysia over the same period. Compared to smokers who smoke any FM cigarettes, smokers of only RYO cigarettes reported a lower salience but greater cognitive reactions to the new pictorial warnings. The new Thai pictorial health warning labels have led to a greater impact than the text-only warning labels, and refreshing the pictorial images may have helped sustain effects. This finding provides strong support for introducing pictorial warning labels in low- and middle-income countries, where the benefits may be even greater, given the lower literacy rates and generally lower levels of readily available health information on the risks of smoking. © The Author 2013. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco.en_US
dc.identifier.citationNicotine and Tobacco Research. Vol.15, No.8 (2013), 1339-1347en_US
dc.identifier.doi10.1093/ntr/nts241en_US
dc.identifier.issn1469994Xen_US
dc.identifier.issn14622203en_US
dc.identifier.other2-s2.0-84880757856en_US
dc.identifier.urihttps://repository.li.mahidol.ac.th/handle/20.500.14594/32239
dc.rightsMahidol Universityen_US
dc.rights.holderSCOPUSen_US
dc.source.urihttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84880757856&origin=inwarden_US
dc.subjectMedicineen_US
dc.titleAdult smokers' reactions to pictorial health warning labels on cigarette packs in thailand and moderating effects of type of cigarette smoked: Findings from the international tobacco control southeast asia surveyen_US
dc.typeArticleen_US
dspace.entity.typePublication
mu.datasource.scopushttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84880757856&origin=inwarden_US

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