Publication: The linkages among supplier relationship, customer relationship and supply performance
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Issued Date
2021-08-13
Resource Type
ISSN
08858624
Other identifier(s)
2-s2.0-85100987627
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Mahidol University
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SCOPUS
Bibliographic Citation
Journal of Business and Industrial Marketing. Vol.36, No.8 (2021), 1520-1533
Suggested Citation
Assadej Vanichchinchai The linkages among supplier relationship, customer relationship and supply performance. Journal of Business and Industrial Marketing. Vol.36, No.8 (2021), 1520-1533. doi:10.1108/JBIM-01-2020-0033 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/76441
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Title
The linkages among supplier relationship, customer relationship and supply performance
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Abstract
Purpose: This study aims to explore the links among supplier relationship (SR), customer relationship (CR) and supply performance (SP): cost, flexibility, partnership and responsiveness for manufacturing sector in Thailand. Design/methodology/approach: Having extensively reviewed literature, the survey instruments were proposed and validated by experts and statistical techniques. Path analysis of structural equation modeling was used to assess the hypotheses. Findings: It revealed that CR has significant positive direct effects on every SP construct. SR has a significant positive direct effect on CR but has no significant positive effects on SP. However, SR has significant positive total effects and indirect effects on every SP through CR. Originality/value: This study presents insights into the arguments about the links among SR, CR and SP. SR should not be introduced alone. It should be applied together with CR to improve SP.