Factors Affecting the Acceptance of Technology Adoption Model in Digital Painting on Tablet of Media Arts Students

Abstract

© 2020 The Society of Instrument and Control Engineers - SICE. Nowadays, Tablet plays a key role in the creation of artwork, especially for the artwork creators. Tablet be used with a stylus pen which can be drawn directly on Tablet's screen with the same feeling as drawing with a pencil on a sheet of paper. The stylus pen has been continuously developed and improved for higher performance. There are many brands of stylus pen -in Thailand which popular among the young students who are the target user group of this type of devices. This research aims to study factors that influence the acceptance of digital painting on tablets by using the Technology Acceptance Model (TAM) and the application factors of Modified Unified Theory of Acceptance and Use of Technology (UTAUT2) as the theoretical basis of the research. The survey was conducted on 209 students from year 1-4 of Media Art Faculty.