Publication: Sacrifice Elements in Intention to Adopt Airline Crisis Communication with Mobile Apps
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Issued Date
2020-01-01
Resource Type
ISSN
15286499
15256480
15256480
Other identifier(s)
2-s2.0-85091121858
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
International Journal of Hospitality and Tourism Administration. (2020)
Suggested Citation
Suwadee Talawanich, Norman Au Sacrifice Elements in Intention to Adopt Airline Crisis Communication with Mobile Apps. International Journal of Hospitality and Tourism Administration. (2020). doi:10.1080/15256480.2020.1805087 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/59019
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Title
Sacrifice Elements in Intention to Adopt Airline Crisis Communication with Mobile Apps
Author(s)
Abstract
© 2020 Taylor & Francis Group, LLC. This research examines the impact of the determinants of perceived value and intention to adopt mobile applications for airline crisis communication. Value-based adoption model and prospect and mental accounting theories underpin the proposed research model. The findings obtained from structural equation modeling show that airline passengers assign a large weight to the benefits of such apps, namely, usefulness of location-based messages and usefulness of customized-need messages, with an emphasis on the former. Conversely, sacrifice elements are considered negligible. The factors affecting the intention to adopt airline mobile applications during crises are validated theoretically. Suggestions for desired airline mobile application features are also discussed.