Publication: The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives
Issued Date
2009-01-01
Resource Type
ISSN
19397089
15480518
15480518
Other identifier(s)
2-s2.0-77149177402
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Leadership and Organizational Studies. Vol.16, No.2 (2009), 131-140
Suggested Citation
Chanchai Tangpong, Muhammad Islam, Nongkran Lertpittayapoom The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives. Journal of Leadership and Organizational Studies. Vol.16, No.2 (2009), 131-140. doi:10.1177/1548051809338054 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/27363
Research Projects
Organizational Units
Authors
Journal Issue
Thesis
Title
The emergence of business-to-consumer e-commerce: New niche formation, creative destruction, and contingency perspectives
Other Contributor(s)
Abstract
This study examines the emergence of business-to-consumer (B2C) e-commerce from new niche formation, creative destruction, and contingency perspectives. Based on multiretail-sector data, this study supports the contingency perspective. The findings suggest that in digitally related sectors, B2C e-commerce has emerged through a creative destruction process whereby B2C e-commerce expands at the expense of traditional retailing; thus, addressing the e-commerce trend becomes traditional firms' strategic imperative. Conversely, in digitally unrelated sectors, B2C e-commerce has emerged through a new niche formation process whereby B2C e-commerce coexists with traditional retailing; thus, embracing the e-commerce trend becomes the traditional firms' strategic choice. © 2009 Baker College.