Publication: An analysis of the airport experience from an air traveler perspective
1
Issued Date
2017-09-01
Resource Type
File Type
video/youtube
ISSN
18395260
14476770
14476770
Other identifier(s)
2-s2.0-85021716253
Rights
Mahidol University
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SCOPUS
Bibliographic Citation
Journal of Hospitality and Tourism Management. Vol.32, (2017), 124-135
Suggested Citation
Walanchalee Wattanacharoensil, Markus Schuckert, Anne Graham, Alison Dean An analysis of the airport experience from an air traveler perspective. Journal of Hospitality and Tourism Management. Vol.32, (2017), 124-135. doi:10.1016/j.jhtm.2017.06.003 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/42105
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Title
An analysis of the airport experience from an air traveler perspective
Abstract
© 2017 This study investigates the nature of airport experience (AE) from the perspective of air travelers. This study elaborates experiential components within the airport context and highlights the associations among the components of this experience through text analysis. This study also aims to clarify how air travelers perceive airports in relation to destinations. The analysis of passenger reviews on Skytrax indicates that AE differs from the concepts of customer and tourist experiences, because hedonic and aesthetic consumptions are not primarily associated with the memorable feelings of consumers and tourists, but with aspects of functional experience and service personnel. This study reviews three aspects that air travelers associate airports with a destination. First, an airport is a representative of a destination. Second, an airport exhibits the positive characteristics of a destination. Finally, an airport is perceived as an internal component of tourism experience. This study provides theoretical and managerial implications for airport and tourism industries.