Publication: An investigation of differentiated prescription decision on profitability: A case study from Thailand
Issued Date
2018-01-02
Resource Type
ISSN
20479719
20479700
20479700
Other identifier(s)
2-s2.0-85006857993
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Mahidol University
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SCOPUS
Bibliographic Citation
International Journal of Healthcare Management. Vol.11, No.1 (2018), 44-51
Suggested Citation
Praowpan Tansitpong, Wanpracha Chaovalitwongse An investigation of differentiated prescription decision on profitability: A case study from Thailand. International Journal of Healthcare Management. Vol.11, No.1 (2018), 44-51. doi:10.1080/20479700.2016.1266803 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/47004
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Title
An investigation of differentiated prescription decision on profitability: A case study from Thailand
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Abstract
© 2016 Informa UK Limited, trading as Taylor & Francis Group. This study investigates the equity of different medications prescribed to multiple types of patient. As the prescription process plays an important role in hospital resource allocation, physicians make decisions in allocations of the prescribed medications based on diagnostic symptoms; however, physicians may not be aware of an inherited influence of medication options or reimbursed amount, related to benefit plans. This study explores how variety of benefit plans, competition, and amount of dosage of prescriptions were assigned to segmented group of patients. The results suggested that types of patients play important role in indicating prescription profits; moreover, the number of patient types and brand options also have a significant impact on hospital profitability on prescription.