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Causal model of customer intention to using anti-aging business in Thailand

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dc.contributor.authorHutsayaporn Intayosen_US
dc.contributor.authorNapawan Netpraditen_US
dc.contributor.authorBhubate Samutachaken_US
dc.contributor.otherRajabhat Universityen_US
dc.contributor.otherMahidol Universityen_US
dc.date.accessioned2020-01-27T08:19:37Z
dc.date.available2020-01-27T08:19:37Z
dc.date.issued2019-07-01en_US
dc.description.abstract© BEIESP. This conceptual paper explores the causal relationships among the components of the customer relationship management and proposes a causal model using the theory of planned behavior. The context of investigation is the anti-aging business which is expected to be growing in response to the increasing trend of aging society in Thailand. The data collection is design for the online platform, disseminating the questionnaire through social media. The total sample is 500. The causal relationship will be investigated using structural equation model.en_US
dc.identifier.citationInternational Journal of Innovative Technology and Exploring Engineering. Vol.8, No.9 Special Issue 2 (2019), 351-354en_US
dc.identifier.doi10.35940/ijitee.I1075.0789S219en_US
dc.identifier.issn22783075en_US
dc.identifier.other2-s2.0-85073393292en_US
dc.identifier.urihttps://repository.li.mahidol.ac.th/handle/20.500.14594/50631
dc.rightsMahidol Universityen_US
dc.rights.holderSCOPUSen_US
dc.source.urihttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85073393292&origin=inwarden_US
dc.subjectComputer Scienceen_US
dc.subjectEngineeringen_US
dc.titleCausal model of customer intention to using anti-aging business in Thailanden_US
dc.typeArticleen_US
dspace.entity.typePublication
mu.datasource.scopushttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85073393292&origin=inwarden_US

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