Publication: The effect of e-WOM on country image and purchase intention: An empirical study on Korean cosmetic products in China
| dc.contributor.author | Zhehui Xiao | en_US |
| dc.contributor.author | Jinlong Zhang | en_US |
| dc.contributor.author | Dekui Li | en_US |
| dc.contributor.author | Bhubate Samutachak | en_US |
| dc.contributor.other | Huazhong University of Science and Technology | en_US |
| dc.contributor.other | Wuhan Technology and Business University | en_US |
| dc.contributor.other | Mahidol University | en_US |
| dc.date.accessioned | 2018-12-11T02:28:34Z | |
| dc.date.accessioned | 2019-03-14T08:04:20Z | |
| dc.date.available | 2018-12-11T02:28:34Z | |
| dc.date.available | 2019-03-14T08:04:20Z | |
| dc.date.issued | 2016-01-01 | en_US |
| dc.description.abstract | © 2016 Inderscience Enterprises Ltd. Country image is viewed as the overall perception of consumers from a particular country, based on their prior perception of the country's production and marketing strengths and weaknesses. Country image affects customer attitudes and purchase intention; however, the pattern of this relationship has not been sufficiently studied. The purpose of this study was to develop and validate the relationships among country image, electronic word-of-mouth (e-WOM) and purchase intention of Korean cosmetic products. In this study, a comprehensive set of constructs and hypotheses were compiled and tested. A questionnaire was constructed and data were collected from255 customers in Beijing and Shanghai. The results indicated that e-WOM mediated the relationship between country image and intent to purchase Korean cosmetic products. | en_US |
| dc.identifier.citation | International Journal of Services, Technology and Management. Vol.22, No.1-2 (2016), 18-30 | en_US |
| dc.identifier.doi | 10.1504/IJSTM.2016.077652 | en_US |
| dc.identifier.issn | 1741525X | en_US |
| dc.identifier.issn | 14606720 | en_US |
| dc.identifier.other | 2-s2.0-84979519598 | en_US |
| dc.identifier.uri | https://repository.li.mahidol.ac.th/handle/20.500.14594/43271 | |
| dc.rights | Mahidol University | en_US |
| dc.rights.holder | SCOPUS | en_US |
| dc.source.uri | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84979519598&origin=inward | en_US |
| dc.subject | Business, Management and Accounting | en_US |
| dc.subject | Computer Science | en_US |
| dc.subject | Engineering | en_US |
| dc.title | The effect of e-WOM on country image and purchase intention: An empirical study on Korean cosmetic products in China | en_US |
| dc.type | Article | en_US |
| dspace.entity.type | Publication | |
| mu.datasource.scopus | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84979519598&origin=inward | en_US |