Publication: Characterizing Maturity Levels for Organization-wide Roadmapping Implementation
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Issued Date
2020-01-01
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ISSN
19374178
03608581
03608581
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2-s2.0-85090444587
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Mahidol University
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SCOPUS
Bibliographic Citation
IEEE Engineering Management Review. (2020)
Suggested Citation
Yuta Hirose, Rob Phaal, Clare Farrukh, Nathasit Gerdsri, Sungjoo Lee Characterizing Maturity Levels for Organization-wide Roadmapping Implementation. IEEE Engineering Management Review. (2020). doi:10.1109/EMR.2020.3020547 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/59020
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Title
Characterizing Maturity Levels for Organization-wide Roadmapping Implementation
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Abstract
IEEE Implementing roadmapping guides improved strategy development for organizations not only to produce new products or services but also to navigate the entire process of organizational capability development to accelerate innovation. However, keeping roadmapping alive in organizations is challenging due to the complex integration process with a broad range of stakeholder involvement. While previous studies have contributed to the stage development for managing roadmapping implementation, a relatively little attention has been given to practical steps required in each stage for organizations to review the past, understand the current position in terms of where they are up to, and plan for the future to navigate the complex integration process efficiently and effectively. This article introduces a maturity model to guide the process of organization-wide roadmapping implementation. This is achieved by examining industrial cases to characterize practical steps, from the perspective of maturation, by which organizations implement and eventually integrate roadmapping into the organizational system and business cycles for technology and strategic planning. The Gerdsri three-stage model was utilized for discussion and analysis, aligning with the maturity model development. Six maturity levels have been characterized as follows: 1) Initial, 2) Defined, 3) Rolled Out, 4) Developed, 5) Standardized and 6) Sustained.