Publication: Understanding Generation Z through collective consciousness: Impacts for hospitality work and employment
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Issued Date
2021-04-01
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File Type
video/youtube
ISSN
02784319
Other identifier(s)
2-s2.0-85098222555
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
International Journal of Hospitality Management. Vol.94, (2021)
Suggested Citation
Malinvisa Sakdiyakorn, Maria Golubovskaya, David Solnet Understanding Generation Z through collective consciousness: Impacts for hospitality work and employment. International Journal of Hospitality Management. Vol.94, (2021). doi:10.1016/j.ijhm.2020.102822 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/76447
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Title
Understanding Generation Z through collective consciousness: Impacts for hospitality work and employment
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Abstract
This paper offers insights into Generation Z (Gen Z), using the collective consciousness as an underlying mechanism that shapes generationally distinct human values and behaviors. Written life narratives of 125 Gen Z, University students in Thailand, were used to identify links and commonalities between shared experiences, human values and work behaviors. A combination of major national and global events, personal events, social and technological vehicles played a key role in shaping Gen Z's collective consciousness, leading to a number of salient human values, including universalism, benevolence, self-direction, achievement and security. The links between collective consciousness and values offer a pathway to a more accurate understanding about generational groups and their corresponding work behaviors. Implications for managers and policy are offered which can facilitate attraction, retention and engagement of Gen Z in the 2020s workplace. Impacts of COVID-19 are addressed and suggestions offered in relation to potential impacts on this generation in a work context.