Publication: Innovation Management in Cultural Heritage Tourism: Experience from the Amphawa Waterfront Community, Thailand
Issued Date
2016-02-01
Resource Type
ISSN
17416507
10941665
10941665
Other identifier(s)
2-s2.0-84954379920
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Mahidol University
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SCOPUS
Bibliographic Citation
Asia Pacific Journal of Tourism Research. Vol.21, No.2 (2016), 212-238
Suggested Citation
Malinvisa Sakdiyakorn, Ornlatcha Sivarak Innovation Management in Cultural Heritage Tourism: Experience from the Amphawa Waterfront Community, Thailand. Asia Pacific Journal of Tourism Research. Vol.21, No.2 (2016), 212-238. doi:10.1080/10941665.2015.1048261 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/43255
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Title
Innovation Management in Cultural Heritage Tourism: Experience from the Amphawa Waterfront Community, Thailand
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Abstract
© 2015 Asia Pacific Tourism Association. This paper examines how innovation management could bring greater opportunities for cultural heritage tourism at the community level. A two-stage investigation using in-depth, semi-structured interviews with key informants and random, on-site, short, structured interviews with tourists was conducted to uncover the preconditions and categories of innovation that support cultural heritage tourism in the Amphawa Waterfront Community, a renowned tourist destination in Thailand. The results from the study suggest that the “willingness” and “capability” of those involved in a community-based cultural heritage initiative are key to fostering a multitude of innovations but may not guarantee its long-term success. A mind-set towards sustainability that considers economically, socially, and environmentally viable innovations is required for sustainable growth. A call for innovation management from this sustainable angle is proposed at the end.