Publication: Dataset on usage and engagement patterns for Facebook Live sellers in Thailand
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Issued Date
2020-06-01
ISSN
23523409
Other identifier(s)
2-s2.0-85084355026
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Mahidol University
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SCOPUS
Bibliographic Citation
Data in Brief. Vol.30, (2020)
Suggested Citation
Nassim Dehouche Dataset on usage and engagement patterns for Facebook Live sellers in Thailand. Data in Brief. Vol.30, (2020). doi:10.1016/j.dib.2020.105661 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/56359
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Title
Dataset on usage and engagement patterns for Facebook Live sellers in Thailand
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Abstract
© 2020 The Author(s) This article describes a Comma Separated Values (CSV) dataset consisting of 7050 Facebook posts of various types (text, deferred and live videos, images). These posts were extracted from the Facebook pages of 10 Thai fashion and cosmetics retail sellers from March 2012, to June 2018. The dataset was collected via the Facebook API, and anonymized in compliance with the Facebook Platform Policy for Developers [1]. For each Facebook post, the dataset records the resulting engagement metrics comprising shares, comments, and emoji reactions within which we distinguish traditional “likes” from recently introduced emoji reactions, that are “love”, “wow”, “haha”, “sad” and “angry”. This dataset could serve as a basis for research on customer engagement with the novel sales channel that is Facebook Live, through comparative studies with other forms of content (text, deferred videos, and images), as well as the statistical analysis of the seasonality of engagement and outlier posts.