Publication: Path analysis of the revisit potential of an iconic tourism destination
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Issued Date
2021-05-20
Resource Type
ISSN
22671242
25550403
25550403
Other identifier(s)
2-s2.0-85107292242
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
E3S Web of Conferences. Vol.258, (2021)
Suggested Citation
Rumpapak Luekveerawattana, Yothin Sawangdee Path analysis of the revisit potential of an iconic tourism destination. E3S Web of Conferences. Vol.258, (2021). doi:10.1051/e3sconf/202125806042 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/76862
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Title
Path analysis of the revisit potential of an iconic tourism destination
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Abstract
This study aims to investigate factors that affect the revisit potential of a historic destination. This study has a conceptual framework that is based on theory and literature review of the sustainable tourism management. This is a quantitative study that collected data from 800 international visitors who visited two famous religious tourism sites in Bangkok, namely the reclining Buddha temple and the emerald Buddha temple. These visitors were selected through the accidental sampling method. The data were analyzed using path analysis. The study showed that interpretation positively affects revisit potential, local people negatively influence revisit potential, and process positively affects revisit potential. Interpretation, local people, and process have both direct and indirect influences on revisit potential.