Publication:
Influencing the willingness to pay for private labels: The role of branding

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Kandapa Thanasuta, Pinrada Metharom Influencing the willingness to pay for private labels: The role of branding. Asia-Pacific Journal of Business Administration. Vol.7, No.3 (2015), 197-215. doi:10.1108/APJBA-10-2014-0123 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/35681

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