Publication: Case study: From an “underperforming 80’s bank” to one of oman’s best – the transformation of bankdhofar
Issued Date
2018-09-17
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ISSN
10878572
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2-s2.0-85056830322
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Mahidol University
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SCOPUS
Bibliographic Citation
Strategy and Leadership. Vol.46, No.5 (2018), 44-49
Suggested Citation
Kris Babicci, Winai Wongsurawat Case study: From an “underperforming 80’s bank” to one of oman’s best – the transformation of bankdhofar. Strategy and Leadership. Vol.46, No.5 (2018), 44-49. doi:10.1108/SL-06-2018-0060 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/45354
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Case study: From an “underperforming 80’s bank” to one of oman’s best – the transformation of bankdhofar
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Abstract
© Emerald Publishing Limited. Purpose: The purpose of this case study is to chronicle a remarkable business turnaround in the banking sector of Oman. Design/methodology/approach: A narrative of the rapid transformation of a laggard bank into Oman’s second largest bank is presented and analyzed. Findings: The momentum for change was initiated and sustained through the leadership’s willingness to take big risks and use massive challenges as opportunities to kindle team spirit and solidify a new, winning attitude among the staff. Practical implications: The bank focused on offering frictionless, low-risk, incremental value at scale. That’s the digital era performance requirement. For example, it introduced a highly successful no-frills credit card marketed as a fast-to-approve and easy-to-use alternative. Originality/value: The case provides a rare glimpse into management practices in middle eastern banking sector.