Publication: An activity guideline for technology roadmapping implementation
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Issued Date
2010-02-01
Resource Type
ISSN
14653990
09537325
09537325
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2-s2.0-77951250937
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Mahidol University
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SCOPUS
Bibliographic Citation
Technology Analysis and Strategic Management. Vol.22, No.2 (2010), 229-242
Suggested Citation
Nathasit Gerdsri, Phensoame Assakul, Ronald S. Vatananan An activity guideline for technology roadmapping implementation. Technology Analysis and Strategic Management. Vol.22, No.2 (2010), 229-242. doi:10.1080/09537320903498553 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/28870
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Title
An activity guideline for technology roadmapping implementation
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Abstract
To strive for sustainability under today's intense business competition, organisations apply technology roadmapping (TRM) as a strategic planning tool to align their technology strategies with business strategies. Many organisations desire to integrate TRM into an ongoing strategic planning process. The consequences of TRM implementation can lead to some changes in the business process, organisational structure, or even working culture. Applying a change management approach will help organisations to understand the basic elements that an individual needs so that some challenges can be addressed in advance before adopting the TRM process. This paper proposes a practical guideline to implement technology roadmapping along with a case example. © 2010 Taylor & Francis.