Publication: Evaluating IT-based operations in the airline industry: a case for electronic ticketing.
Issued Date
2006
Resource Type
Language
eng
Rights
Mahidol University
Rights Holder(s)
สถาบันวิจัยพัฒนาการท่องเที่ยวไทย
Bibliographic Citation
The E-Journal of International Thai Tourism & The Annual of International Thai Tourism. Vol. 1, (2006), 300-311
Suggested Citation
Pisut Yuwanond Evaluating IT-based operations in the airline industry: a case for electronic ticketing.. The E-Journal of International Thai Tourism & The Annual of International Thai Tourism. Vol. 1, (2006), 300-311. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/8784
Research Projects
Organizational Units
Authors
Journal Issue
Thesis
Title
Evaluating IT-based operations in the airline industry: a case for electronic ticketing.
Author(s)
Other Contributor(s)
Abstract
During the late 1990s, the airline industry, led by the U.S. airlines, began
to emphasize selling air tickets directly to customers in the form of
“Electronic Ticket”
(E-Ticket) without passing through travel agents. Airline companies
realized that the implementation of “Electronic Ticketing” (E-Ticketing)
could lead to significant savings in ticket distribution costs, and increased
net revenues. This research was a formal study that tested the hypothesis:
“Airlines can increase their net income and reduce their operating costs
by implementing eticketing”. The researcher collected data from both
primary and secondary sources. The primary data was gathered by
conducting a survey of 100 managers and professionals, using
questionnaires, from 20 airlines offering the e-ticketing service. The
secondary data was collected from various journals internationally
recognized. The research was descriptive, and its time dimension was
cross-sectional. The t-test was used for testing the hypothesis and
significant investigative questions on the questionnaires. The researcher
employed a nonprobability sampling technique, which utilized a quota
sample of managers and professionals from those airlines. Based on the
findings from review of the literature and the survey, the researcher was
able to prove that airline companies can increase their net income and
reduce their operating costs by implementing e-ticketing.