Overview

dc.contributor.authorMoschis G.P.
dc.contributor.otherMahidol University
dc.date.accessioned2023-06-28T17:14:28Z
dc.date.available2023-06-28T17:14:28Z
dc.date.issued2022-01-01
dc.description.abstractThe aging of the Earth’s population has economic and social consequences. It is affecting individuals, institutions, governments, and companies. This chapter introduces the reader to the increasing in size older consumer market in U.S. It also presents information about the demographic characteristics of ilderconsumers, such as buying power, income, living arrangements; and it outlines a set of general marketing recommendations that are suggested based on the materials presented throughout the book. The information presented highlights the diversity of the older consumer market and the need to develop strategies to appeal to the most viable segment(s). It suggests that it might be more fruitful for marketers to identify segments not so much on the basis of their ability to spend (such as household wealth and discretionary income) but more on the basis of their willingness to spend. The chapter also outlines how this book plans to present state-of-the art knowledge about older consumers for the purpose of developing effectual marketing strategies that could increase corporate profits and older consumer well-being.
dc.identifier.citationManagement for Professionals Vol.Part F379 (2022) , 1-18
dc.identifier.doi10.1007/978-3-031-13097-7_1
dc.identifier.eissn2192810X
dc.identifier.issn21928096
dc.identifier.scopus2-s2.0-85162069317
dc.identifier.urihttps://repository.li.mahidol.ac.th/handle/20.500.14594/87673
dc.rights.holderSCOPUS
dc.subjectBusiness, Management and Accounting
dc.titleOverview
dc.typeBook Chapter
mu.datasource.scopushttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85162069317&origin=inward
oaire.citation.endPage18
oaire.citation.startPage1
oaire.citation.titleManagement for Professionals
oaire.citation.volumePart F379
oairecerif.author.affiliationMahidol University

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