The case of tourists visiting ice and snow tourism in Xuexiang : a topological psychology on tourism motivation
1
1
Issued Date
2022
Copyright Date
2022
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
x, 118 leaves
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thesis (M. M. (International Tourism and Hospitality Management))--Mahidol University, 2022)
Suggested Citation
Li, Huiling, 1997- The case of tourists visiting ice and snow tourism in Xuexiang : a topological psychology on tourism motivation. Thesis (M. M. (International Tourism and Hospitality Management))--Mahidol University, 2022). Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/113924
Title
The case of tourists visiting ice and snow tourism in Xuexiang : a topological psychology on tourism motivation
Author(s)
Abstract
Different tourism motivations have different effects on tourists' behavior and satisfaction. This also reflects in Ice and Snow tourism. This study chooses Xuexiang, which is a famous ice and snow tourism destination in China, to study the relationships amongst different types of motivations (push individual motivation, social environment motivation, physical environment motivation, and environmental concern) on the three outcome variables namely environmental support to Xuexiang destination, service & facilities perception, and tourists' satisfaction. Underpinned by the Lewin's topological psychology, the study aims to identify the motivations that influence tourists' environmental support to Xuexiang. The results of the study will be beneficial to promoting the sustainable development of Xuexiang. By understanding what motivation factors lead to the environmental support behavior, and what motivation factors lead to satisfaction, the study will be able to gain more insights into the reasons why tourists come to Xuexiang and can identify the specific types of motivation that promote the behaviors which support the environment. This will provide a good implication for managing tourist segmentation and tourism development to better make Xuexiang a sustainable destination. This study provides a new theoretical insight and directions for the study of tourism motivation from the perspective of topological psychology, so as to enhance the chance that Xuexiang can promote tourists' awareness of protecting the ecological environment. IMPLICATION OF THE THESIS: Suggestions for further research 1. The in-depth exploration of how to achieve the pro-environmental transformation of tourist behavior would be beneficial to achieving the sustainable development of Xuexiang based on the current findings. 2. To gain an in-depth understanding of tourists' psychology and behavior, future investigations should employ a qualitative or mixed-method approaches to explore the environmental support component in more detail. This would be beneficial to provide an effective behavior basis for sustainable development of tourism industry.
Degree Name
Master of Management
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
International Tourism and Hospitality Management
Degree Grantor(s)
Mahidol University