An analysis of Tripadvisor shopping mall reviews in Thailand
Issued Date
2024
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
vii, 46 leaves: ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thesis (M.B.A. (Business Administration))--Mahidol University, 2020
Suggested Citation
Adamas Suwanprasit An analysis of Tripadvisor shopping mall reviews in Thailand. Thesis (M.B.A. (Business Administration))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/99444
Title
An analysis of Tripadvisor shopping mall reviews in Thailand
Author(s)
Advisor(s)
Abstract
Shopping is an important tourism activity. However, knowledge regarding the understanding of tourist experiences at shopping malls in Thailand is limited. Currently, COVID-19 has impacted the profitability of shopping malls that also face competition from the worldwide rise of e-commerce. Factors that drive positive and negative tourist experiences at Thai shopping malls were investigated using data from online reviews, which have now become an important source of information. A total of 40,504 TripAdvisor reviews concerning 46 major shopping malls in Thailand were analysed using the latent Dirichlet allocation (LDA) machine learning algorithm. Five types of tourist shopping experiences were identified as plenitude, connectivity, food, merchandise and commercialism. A textual salience-valence analysis was also performed to investigate words that drove positive and negative tourist shopping experiences. IMPLICATION OF THE THESIS This research attempts to discover the types of experiences of shopping malls in Thailand. This is for The Tourism Authority of Thailand (TAT) and shopping malls to improve the shopping experiences of tourists and stimulate economic growth.
Description
Business Administration (Mahidol University 2020)
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Administration
Degree Grantor(s)
Mahidol University