Investigating M-Payment Intention across Consumer Cohorts
Issued Date
2024-03-01
Resource Type
eISSN
07181876
Scopus ID
2-s2.0-85188965156
Journal Title
Journal of Theoretical and Applied Electronic Commerce Research
Volume
19
Issue
1
Start Page
431
End Page
447
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Theoretical and Applied Electronic Commerce Research Vol.19 No.1 (2024) , 431-447
Suggested Citation
Thoumrungroje A., Suprawan L. Investigating M-Payment Intention across Consumer Cohorts. Journal of Theoretical and Applied Electronic Commerce Research Vol.19 No.1 (2024) , 431-447. 447. doi:10.3390/jtaer19010023 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/97858
Title
Investigating M-Payment Intention across Consumer Cohorts
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Author's Affiliation
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Abstract
This study investigates the widespread adoption of mobile payments (m-payments) and their impact on different generations, particularly post-COVID-19. We fill a gap in research by suggesting a new way to understand this phenomenon through the lens of social cognitive theory. We employed a multi-stage sampling technique, including purposive, quota, and snowball sampling, to ensure comparable group sizes for four generations and obtained usable survey data from 716 Thai online shoppers. The results reveal direct and indirect (through perceived values) significant relationships between technological self-efficacy and m-payment intention. While perceived values, which constitute functional, emotional, monetary, and social values, fully mediate the relationship between technological self-efficacy and m-payment intention in Gen B and Gen X consumers, it only partially mediates such a relationship in the Gen Y and Gen Z cohorts. Our findings also provide crucial theoretical and practical insights for digital commerce in the evolving landscape of m-payment adoption.