Healthy care-a virtual clinic
1
Issued Date
2020
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
ix, 42 leaves : ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.B.A. (Business Modeling and Development))--Mahidol University, 2020
Suggested Citation
Farka, Andreas, 1985- Healthy care-a virtual clinic. Thematic Paper (M.B.A. (Business Modeling and Development))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/114976
Title
Healthy care-a virtual clinic
Author(s)
Advisor(s)
Abstract
The aim of this study is to gain insights into healthcare perceptions and satisfaction in Thailand and to ascertain the pain points within the system to determine market readiness for a healthcare platform such as Healycare. In preparation for this study, informal discussions were conducted with healthcare professionals, identifying five factors affecting healthcare satisfaction: convenience, cost, quality, process, and reputation. The research instrument used was a quantitative survey consisting of questions pertaining to these factors, demographics, and the current healthcare situation. The sample population was selected using non-probability sampling, targeting citizens aged 20–39 living in the Greater Bangkok area, which resulted in 410 viable responses. Data collected was analyzed using a descriptive statistics approach, where the mean, variance, and standard deviation were calculated, compared, and contrasted. The findings suggest that cost is the greatest pain point; therefore, it is imperative to highlight the savings the platform will bring to its clients, especially since quality, convenience, and reputation are the factors respondents were most satisfied with in their current choice of healthcare provider. Regarding the financial projections, the startup requires a total of 5,599,000 THB, which includes all costs incurred during the first month of operations as well as a cash reserve of 5,000,000 THB. The business is projected to have a positive cash flow by year 3, with an NPV of 10,255,220 THB and an IRR of 54%. Furthermore, the payback period is 3.54 years, and the discounted payback period is 3.83 years.
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Modeling and Development
Degree Grantor(s)
Mahidol University