Appeals of Deceit from the Tobacco Companies: Rejecting Tobacco Industry Influence in Thailand

Abstract

INTRODUCTION: The tobacco industry goes to great lengths to identify its target audience and provide incentives for tobacco use. It often does so through disinformation, purposely deceiving its customers. There is evidence that the behaviors of social movements can replace shallow appeals with genuine social motivations. While stories of communication, recognition, and mutual support can arise as anecdotal examples, the enduring strengths of a social commitment are also worth examining. METHOD: This review examines the people, events, and accomplishments of tobacco control efforts in Thailand that are vital to continuous vigilance and advocacy for social advancement, with a deep respect for how the goals of health reflect a culture of care. The focus is on exposing the long battle between the tobacco industry and tobacco control and prevention advocates, with specific examples from Thailand. RESULTS: Thai culture takes a moderate, life-enhancing position anchored in fundamental conceptions of moral/ethical action in politics, religion, and economics. This position has enabled a sustained culture of care, not a cultural affectation mimicking the latest transitory political or economic trends. Thailand has persisted in visibly renewing its commitment to tobacco control campaigns and efforts, which have led to a deepened public understanding that stands firm with the goals of tobacco control. CONCLUSION: Thais have been enlisted in a great battle for health through the authenticity of their culture and have made strides in countering the predatory influences and exploitative interests of the tobacco industry. Viewing the dimensions of this battle encourages further social commitments for progress against tobacco harms.