An insight perspective of millennial eco-travelers in Bangkok for green hotel selections
4
Issued Date
2024
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
x, 75 leaves: ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2020
Suggested Citation
Srowcha Aida Stanford An insight perspective of millennial eco-travelers in Bangkok for green hotel selections. Thematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/99394
Title
An insight perspective of millennial eco-travelers in Bangkok for green hotel selections
Author(s)
Advisor(s)
Abstract
Despite global environmental concerns, the hotel industry is not yet up-todate with a genuine and substantial implementation of ecological practices to help lessen negative impacts on the environment. As Millennials are the most environmentally aware generation and most travel-active generation to date, it is financially beneficial for hoteliers to take advantage of maximizing on this new target market. Thus, this study will seek to answer the needs and desires of Millennial greentravelers, how green interior design can enhance hotel amenities for the Millennial green-traveler, and what hotel brand activities, amenities, customer services, or identity does this target market value that will increase hotel engagement and why. Millennial-aged green-minded international hospitality and tourism master's students will be the subject of qualitative analysis. The data gathered will be focused upon enriching hoteliers' understanding of millennial travelers by developing services, amenities, and design that capture this business demographic and foster a symbiotic relationship between hotel and guest.
Description
International Tourism and Hospitality Management (Mahidol University 2020)
Degree Name
Master of Management
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
International Tourism and Hospitality Management
Degree Grantor(s)
Mahidol University