Live Streaming Contents Influencing Game Playing Behavior Among Thailand Gamers
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Issued Date
2023-01-01
Resource Type
ISSN
15504646
eISSN
15504654
Scopus ID
2-s2.0-85174190510
Journal Title
Journal of Mobile Multimedia
Volume
19
Issue
4
Start Page
1031
End Page
1048
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Mobile Multimedia Vol.19 No.4 (2023) , 1031-1048
Suggested Citation
Kongrit T., Kiattisin S. Live Streaming Contents Influencing Game Playing Behavior Among Thailand Gamers. Journal of Mobile Multimedia Vol.19 No.4 (2023) , 1031-1048. 1048. doi:10.13052/jmm1550-4646.1946 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/90712
Title
Live Streaming Contents Influencing Game Playing Behavior Among Thailand Gamers
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
This paper studies online game engagement in Thailand gaming communities. ‘Planned Behavior’ is the theory used in this study and it explains factors in order to determine the sustainability of the online gaming business. The theoretical research model of the paper focuses on flow experience, human-computer interaction, social interaction, and perceived enjoyment. A quantitative method has been used to measure the implications and data was collected from 800 participants’ online gamer via streaming tournament. The key findings show that the conveyed player attitudes and the flow experience have a positive influence on players’ continued intention to play an online game via Live-streaming. Hence Live-streaming is also an online game community connector and can be used as an indicator on the engagement of a sustainable game industry.