Evaluating the influence of characteristics on the acceptance of artificial intelligence application: An empirical study
Issued Date
2024-11-15
Resource Type
eISSN
24058440
Scopus ID
2-s2.0-85207015868
Journal Title
Heliyon
Volume
10
Issue
21
Rights Holder(s)
SCOPUS
Bibliographic Citation
Heliyon Vol.10 No.21 (2024)
Suggested Citation
Ruangkanjanases A., Sivarak O., Chen C.T., Khan A., Chen S.C. Evaluating the influence of characteristics on the acceptance of artificial intelligence application: An empirical study. Heliyon Vol.10 No.21 (2024). doi:10.1016/j.heliyon.2024.e39460 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/101809
Title
Evaluating the influence of characteristics on the acceptance of artificial intelligence application: An empirical study
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Corresponding Author(s)
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Abstract
Artificial intelligence has accelerated the application scenarios and business value of map applications. However, the sustained intention of map applications utilizing artificial intelligence technology has not received sufficient attention and scholarly investigation. Therefore, this study constructs a theoretical model of the continuance intention of map applications, based on their characteristics and combined with user satisfaction and trust, aiming to explore the influence mechanism of this continuance intention. The results of structural equation modeling show that not only user trust and satisfaction have a positive effect on continuance intention towards map applications, but also interactivity characteristics, reliability characteristics, richness characteristics, and personalized characteristics have a positive effect on user satisfaction and trust towards map applications. This study reveals the influence mechanism of map application continuance intention, which can effectively guide map application operators to optimize their services and then provide practical insights for users to use map applications consistently.