Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok
13
Issued Date
2022-05-01
Resource Type
eISSN
20771444
Scopus ID
2-s2.0-85132620450
Journal Title
Religions
Volume
13
Issue
5
Rights Holder(s)
SCOPUS
Bibliographic Citation
Religions Vol.13 No.5 (2022)
Suggested Citation
Agarwal R., Jones W.J. Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok. Religions Vol.13 No.5 (2022). doi:10.3390/rel13050421 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/83445
Title
Social Media’s Role in the Changing Religious Landscape of Contemporary Bangkok
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
In this article, the authors argue that social media is becoming a more influential medium for religious services in Bangkok, Thailand. Buddhism, with an attendant mixing of Thai animistic beliefs in spirits, inanimate objects, and talismans, along with other expressive forms of religious enterprise, is adapting to a changing personalized media landscape to reach ever more diverse audiences. Social media in particular is allowing for social and personal entrepreneurship of religious expressions that formerly were largely limited by physical space and its attendant costs. The authors argue that utilizing the Uses and Gratification approach will provide a powerful method for understanding and evaluating how and why religious entrepreneurship is shifting in contemporary Thailand.