Conceptualizing meaningful tourism experiences: Case study of a small craft beer brewery in Thailand
Issued Date
2022-03-01
Resource Type
ISSN
2212571X
Scopus ID
2-s2.0-85123006066
Journal Title
Journal of Destination Marketing and Management
Volume
23
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Destination Marketing and Management Vol.23 (2022)
Suggested Citation
Chirakranont R., Sakdiyakorn M. Conceptualizing meaningful tourism experiences: Case study of a small craft beer brewery in Thailand. Journal of Destination Marketing and Management Vol.23 (2022). doi:10.1016/j.jdmm.2022.100691 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/83975
Title
Conceptualizing meaningful tourism experiences: Case study of a small craft beer brewery in Thailand
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
An experience-driven conceptualization to understanding craft beer tourism is explored through the case study of a small brewery in Thailand. Adopting a four-pronged qualitative research design, the study reveals how the combined values of staged experiences, co-creative experiences and transformative experiences, and certain pre-conditions (i.e. traits of the tourism provider and categories and motivations of the tourists) that foster those experiences can lead to meaningful tourism experience of a single tourism destination. The study contributes to social exchange theory and positive psychology in tourism, while offering practical guidelines for tourism stakeholders involved in the development and promotion of tourism experiences.
