Foreign subsidiaries’ relational strategic emphasis and performance implications amid environmental turbulence
1
Issued Date
2022-06-27
Resource Type
ISSN
15587894
eISSN
15592243
Scopus ID
2-s2.0-85112655532
Journal Title
Journal of Asia Business Studies
Volume
16
Issue
4
Start Page
618
End Page
638
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Asia Business Studies Vol.16 No.4 (2022) , 618-638
Suggested Citation
Thoumrungroje A., Racela O.C., Zhang M. Foreign subsidiaries’ relational strategic emphasis and performance implications amid environmental turbulence. Journal of Asia Business Studies Vol.16 No.4 (2022) , 618-638. 638. doi:10.1108/JABS-01-2021-0012 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/83966
Title
Foreign subsidiaries’ relational strategic emphasis and performance implications amid environmental turbulence
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
Purpose: Grounded in strategic choice and resource-based views, this study aims to investigate the antecedents and consequences of relational strategic emphasis of foreign subsidiaries operating in Thailand. Four types of relational strategies were identified with associated differential performance outcomes. Design/methodology/approach: Data collected via self-administered surveys from a diverse sample of 168 foreign subsidiaries were analyzed in two stages. First, multinomial logistic regression was used to test whether resource-bridging capability, nonmarket-based assets and market-based assets were significant predictors of relational strategy type. Then, multivariate analysis of variance was used to determine whether the four relational strategy types differed in their strategic performance and financial performance. Findings: The three resource-based motives are significant predictors of relational strategy. Firms adopting the “dual-relational” strategy tend to have the highest level of resource-bridging capability and nonmarket-based assets while firms pursuing the “business-oriented” strategy are likely to possess a higher level of market-based assets. Extensive reliance on relational ties enables foreign subsidiaries to achieve a much higher level of strategic and financial performance than those that chose to only rely on transactional or contractual relations. Practical implications: Foreign subsidiaries operating in emerging markets characterized by an unstable market environment have to establish good relationships with buyers, suppliers and distributors, as well as government agents. Originality/value: Using a juxtaposition of political and business ties, a typology of the relational strategy was conceptualized. This study extends non-market strategy research by investigating the relationship between resource and capability in the choice of relational strategy. Diverse degrees of political and business ties show different impacts on strategic and financial performances.