The scenarios of entrepreneurial university in 2030: A case study of Thai private universities

Abstract

Higher education in most countries is facing globalization and challenges in the 21st century such as enhancing research capacity and education quality to compete in university ranking, surviving the reduction of students through various marketing strategies, encouraging the education service to serve the society etc. Currently, universities across the world are adopting and aligning the concept of entrepreneurial universities into university practices and activities. This study used multi-method research including documentary research, Delphi, and scenario planning technique aiming to investigate the entrepreneurial universities and practices across American, European, and Asian continents; studies characteristics of entrepreneurial universities; and develops scenarios of entrepreneurial universities in 2030. The result revealed that entrepreneurial practices encompass expertise, objectives, centers, operations, consequences, success factors and obstacles; characteristics of entrepreneurial universities are entrepreneurial leadership and strategies, teaching and instruction for entrepreneurship development, interdependence and relationship engagement, internationalization, and technology implementation; scenarios of entrepreneurial universities and its strategic challenges. This study will be of benefit for both worldwide research universities to transform to be authentic entrepreneurial universities and the research area of entrepreneurship education for sustainable development in the future.