Rethinking the way a public university does business
Issued Date
2022-01-01
Resource Type
ISSN
09540962
eISSN
14679302
Scopus ID
2-s2.0-85128233776
Journal Title
Public Money and Management
Rights Holder(s)
SCOPUS
Bibliographic Citation
Public Money and Management (2022)
Suggested Citation
Torugsa N., Puapansawat T. Rethinking the way a public university does business. Public Money and Management (2022). doi:10.1080/09540962.2022.2057704 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/87041
Title
Rethinking the way a public university does business
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
IMPACT: Public universities are now expected to play a pivotal role in the knowledge economy/society, by being engaged, entrepreneurial and, more importantly, relevant to the wider society in which they operate. However, the challenge of complexity (partly arising from the embedded nature of public universities within the higher education, innovation, and other social systems) makes managing a public university remarkably difficult. This article suggests a way forward for creating resilient public universities capable of making the contributions expected of them. The authors recommend that universities position their business as services, embrace open service innovation, and redesign their business model to maximize shared value for society.