Memorable experiences and their influential factors: an importance-performance analysis of a cultural event
Issued Date
2024-01-01
Resource Type
ISSN
02614367
eISSN
14664496
Scopus ID
2-s2.0-85200033122
Journal Title
Leisure Studies
Rights Holder(s)
SCOPUS
Bibliographic Citation
Leisure Studies (2024)
Suggested Citation
Meeprom S., Talawanich S. Memorable experiences and their influential factors: an importance-performance analysis of a cultural event. Leisure Studies (2024). doi:10.1080/02614367.2024.2376831 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/100254
Title
Memorable experiences and their influential factors: an importance-performance analysis of a cultural event
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Author's Affiliation
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Abstract
This study aimed to verify the underlying influential factors of cultural event attributes and proposed a structural model to examine the event dimensions that influence attendees’ memorable experiences and subsequent life satisfaction and sharing experiences. Partial least squares structural equation modelling (PLS-SEM) was used to analyse the proposed conceptual model with data obtained from 756 respondents. The results indicated that activities, uniqueness, distinctiveness and authenticity had strong and positive effects on memorable experiences, which, in turn, impacted life satisfaction and sharing experiences via social media. An in-depth examination through importance–performance map analysis (IPMA) revealed the prioritisation of crucial event dimensional attributes.