Data-Driven Roadmapping (DDRM): Approach and Case Demonstration
Issued Date
2022-02-01
Resource Type
ISSN
00189391
eISSN
15580040
Scopus ID
2-s2.0-85118404823
Journal Title
IEEE Transactions on Engineering Management
Volume
69
Issue
1
Start Page
209
End Page
227
Rights Holder(s)
SCOPUS
Bibliographic Citation
IEEE Transactions on Engineering Management Vol.69 No.1 (2022) , 209-227
Suggested Citation
Pora U., Gerdsri N., Thawesaengskulthai N., Triukose S. Data-Driven Roadmapping (DDRM): Approach and Case Demonstration. IEEE Transactions on Engineering Management Vol.69 No.1 (2022) , 209-227. 227. doi:10.1109/TEM.2020.3005341 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/83979
Title
Data-Driven Roadmapping (DDRM): Approach and Case Demonstration
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
Under the rapidly changing business environment and emergence of breakthrough technologies, keeping a roadmap alive appears to be a major challenge for many organizations. This is due to the fact that a roadmap itself reflects only a snapshot of an organization's strategic plan based on the information at the point when a roadmap is developed. It is crucial for an organization to monitor changes in its business environment which may exert different effects on a roadmap and assess whether such changes are sufficiently relevant and significant. If so, then an updated version of a roadmap will be required. According to current practice, the roadmap meeting is scheduled periodically to review and keep the roadmap it up-to-date. However, this approach may not be sufficiently proactive in monitoring the status of a roadmap and allowing the management to make a timely decision on its revision. This article explores the conceptual approach called data-driven roadmapping using a data-driven computerized decision support system that can be semiautomated to reflect any changes in the business environment, providing recommendations as to whether a roadmap needs to be slightly adjusted, totally revised, or remain unchanged.