Digital real estate in the metaverse: An empirical analysis of retail investor motivations
Issued Date
2023-12-01
Resource Type
ISSN
15446123
Scopus ID
2-s2.0-85168003132
Journal Title
Finance Research Letters
Volume
58
Rights Holder(s)
SCOPUS
Bibliographic Citation
Finance Research Letters Vol.58 (2023)
Suggested Citation
Ante L., Wazinski F.P., Saggu A. Digital real estate in the metaverse: An empirical analysis of retail investor motivations. Finance Research Letters Vol.58 (2023). doi:10.1016/j.frl.2023.104299 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/88846
Title
Digital real estate in the metaverse: An empirical analysis of retail investor motivations
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
This paper investigates retail investor motivations for digital real estate ownership in the crypto-metaverse. Utilizing a detailed financial behavior survey of metaverse landowners' intrinsic and extrinsic motivations, we apply principal components analysis to uncover four distinct motivational groups: (1) Aesthetics and Identity, (2) Social and Community, (3) Speculation and Investment, and (4) Innovation and Technology. Our findings reveal that age, education, investment knowledge, risk-taking, and impulsivity significantly influence investor group membership. This research provides valuable insights to investors and developers, underscoring the potential of a platform to attract retail investors with speculative intentions, engagement longevity, and passive or active trading characteristics, contingent on unique crypto-metaverse attributes.