Social return on investment of cultivating premium organic cherry tomatoes in Ubon Ratchathani Province, Thailand

Abstract

The cultivation of organic cherry tomatoes in greenhouses is being promoted by the government as a new cash crop for farmers. Analyses of the return on investment (ROI) for organic cherry tomato production are relatively extensive. However, there is still a lack of SROI analyses to provide comprehensive information for informed decision-making. The study investigated the cost-benefit analysis and social return on investment (SROI) of cultivating high-quality organic cherry tomatoes using substrate culture in greenhouses located in Ubon Ratchathani Province, Thailand. Cherry tomato cultivation costs were primarily driven by planting materials, greenhouse depreciation, and plant protection (21.29%, 20.53%, and 16.85%, respec-tively). Expanding the analysis to consider the impact on all stakeholders revealed positive effects on the economy, society, and the environment. This resulted in a significantly higher net present value (€1178.51) and internal rate of return (28.34%). The payback period was short (1 year and 11 months), and the SROI ratio was favorable (1.42). By considering both financial and non-financial indicators, this study concludes that cultivating high-quality organic cherry tomatoes in greenhouses is not only economically viable but also promotes social and environmental well-being. Therefore, promoting this practice for wider adoption among Thai growers is highly recommended.